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Redbull Photobooth

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Simform set out to build customizable photo booth technology

When you are building a solution for one of the fortune 100 companies, you are carrying it’s reputation along with you and in the solution that you are building. There is no room for compromising the quality.

You have to design the app architecture in such a way, that it can easily handle the visitors’ traffic during an ongoing event and ensures pleasant user experience.

Our Goals

Create a consistent and internationally scalable product experience

Drive Red Bull social media engagement

Generate analytics from data of thousands of visitors

Connect social graph data with consumer buying data

Have a product that was easy to customize, setup and break down

“Simform was able to take our vision and create something that has proven itself successful”

Result

After months of collaboration, we created a ‘Photo-booth’ experience that Redbull Wings Team members can easily set up, configure on desktop and then execute on-site with iPads.

The flexible setup allows Red Bull to create unique, cost-effective and shareable content for multiple events across the globe with relative ease.

While we continue to work with the Red Bull team to add new features and make improvements to the platform, our photo booth solution is now a staple at each Red Bull event. So far, it has traveled to more than 1000 events, taken more than 200,000 photos and produced thousands of shares across multiple social channels.